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Marketing & AI

Getting the Most Out of TikTok Influencers

Optimising TikTok Influencer Engagement TikTok influencer engagement: TikTok’s algorithm is a sophisticated system that meticulously curates and showcases content on users’ “For You” pages. It takes into account user interactions, video information, and device and account settings to provide personalised…

The Definitive Resource for Email Octopus

The Complete Email Octopus Guide: Everything You Need to Know Understanding the Role of Email Marketing in the Digital Era Email marketing is an essential component of modern digital marketing strategies, enabling marketers to establish personalised connections with their audience….